DEN — Modern Canine Social Club & Resort
Ventures & Concepts · Concept
Concept site for a premium dog daycare, boarding, and membership club in the Madison, WI corridor — a Soho House for dogs with shipping-container architecture.
About This Project
Brand and business concept for a membership-based canine social club and resort serving Verona, Middleton, and Fitchburg outside Madison, Wisconsin. The site is a single self-contained page with an editorial manifesto, an axonometric campus illustration and top-down site plan drawn in SVG, six 'neighborhood' pod cards that flip to reveal blueprint floor plans, four membership tiers, a holiday-access calendar, and an interactive iOS-style phone mock of the member app with a live dog-cam, run-of-day timeline, and booking calendar. Fully responsive with reduced-motion support. Revenue model combines memberships with holiday boarding; targeting a 2027 opening.